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NO FAKES Act Heads to Senate Vote June 18, Putting $750K Platform Liability on the Line

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Resumo

Senado americano vota projeto de lei (NO FAKES Act) que criaria direito federal sobre réplicas de voz e imagem geradas por IA, impactando plataformas de conteúdo de usuário com responsabilidade de $750K. Legislação também cobre transparência de cortes e remoção de conteúdo não consensual.

The Senate Judiciary Committee has scheduled a June 18 business meeting to vote on three bills that together represent the most consequential federal action on digital identity and court transparency yet taken in the 119th Congress — and any platform that hosts user content, from social media giants to gaming services to video-sharing sites, should have its legal team watching the outcome.

At the center of the agenda is S.4591, the NO FAKES Act of 2026 — the Nurture Originals, Foster Art, and Keep Entertainment Safe Act — which would create the first federal intellectual property right over AI-generated replicas of a person's voice and visual likeness. A committee vote in favor would put the bill on a path to the Senate floor, where a final vote and potential House reconciliation await.

The vote comes five days after Legis1 confirmed the June 18 date in a June 12 report, and roughly two weeks after the Federal Trade Commission began enforcing the TAKE IT DOWN Act — a narrower law requiring platforms to remove nonconsensual intimate imagery within 48 hours. The NO FAKES Act would extend a similar but significantly more demanding framework to all unauthorized AI-generated likeness content, not just intimate images.

Three Bills, One Vote: What the June 18 Meeting Covers

The committee will also vote on two companion courtroom transparency bills. S.1133, the Sunshine in the Courtroom Act of 2025, would permit federal judges at the appellate and district court levels to allow media coverage — including photography, video recording, and broadcasting — at their discretion, with mandatory face and voice obscuring protections for vulnerable witnesses and a firm prohibition on filming jurors. S.1146, the Cameras in the Courtroom Act, goes further: it would require the Supreme Court to permit television coverage of all open sessions, permitting an exception only if a majority of the justices voted to block cameras in a specific case on due-process grounds.

Both camera bills were introduced on March 26, 2025, by Senators Chuck Grassley and Dick Durbin, the committee's chair and ranking member respectively — an arrangement that makes the two senior members of the panel joint architects of both bills. That bipartisan alignment, unusual in the current legislative environment, is widely seen as the bills' principal structural advantage. If passed, they would achieve something no federal rule has ever permitted: live broadcast coverage inside a federal courtroom.

The June 18 meeting will also take up seven nominations, including two federal appellate court nominees and a nominee for Department of Justice Inspector General.

What the NO FAKES Act Would Actually Do

The NO FAKES Act of 2026 was reintroduced on May 20, 2026, as the fourth iteration of a bill that has circulated since a 2023 discussion draft. It is the version with the broadest coalition of support and the strongest structural chance of passing, according to multiple analysts who have tracked its evolution.

Under S.4591, every person — not just celebrities or public figures — would hold an exclusive federal right to authorize any computer-generated, highly realistic representation of their voice or visual likeness. That right would survive death by up to 70 years, with heirs able to inherit and license it. Anyone whose replica is used without authorization could pursue civil claims. Platforms that knowingly host or distribute unauthorized replicas could face liability ranging from $5,000 per work for individuals to $750,000 per work for non-compliant online services.

The bill's preemption clause would establish a federal floor displacing future state-level digital replica laws — replacing a patchwork of more than 45 state-level frameworks that have accumulated rapidly since 2022. State laws specifically targeting sexually explicit digital replicas would remain in force alongside the federal standard, though legal scholars have noted that the preemption clause contains ambiguities that courts would need to resolve.

Senator Christopher Coons leads the bill with 11 co-sponsors spanning both parties, including Senators Marsha Blackburn, Amy Klobuchar, Thom Tillis, and Adam Schiff.

What Platforms Would Have to Build

The bill's most technically significant departure from existing law is not the liability cap — it is the enforcement architecture the safe harbor requires.

The NO FAKES Act's platform safe harbor is modeled on the Digital Millennium Copyright Act's Section 512 notice-and-takedown framework, but goes substantially further. Under DMCA Section 512, a platform qualifies for safe harbor by responding "expeditiously" to valid takedown notices and implementing a repeat-infringer termination policy. Platforms are not required to actively scan their content libraries. The NO FAKES Act adds what analysts call a "notice-and-staydown" requirement: after receiving a valid takedown notice for a piece of content, a platform must also make reasonable efforts to prevent identical infringing content from reappearing — not just remove the flagged instance.

For platforms with large user-generated content libraries, that staydown obligation implies a content-fingerprinting and monitoring infrastructure that does not currently exist for synthetic identity content. A Computer & Communications Industry Association analysis estimated that the staydown requirement would impose approximately $1.14 million in annual compliance costs plus a $500,000 fixed cost to fingerprint an existing catalog of user-generated content — a combined first-year exposure of roughly $1.64 million for a digital startup. For larger platforms, the costs scale accordingly.

The 2026 version of the bill also adds a counter-notification procedure modeled on DMCA Section 512: users whose content is removed can formally contest the takedown, and the platform may restore the content if the rights holder does not initiate legal proceedings within a defined window. Manatt, Phelps & Phillips described the counter-notification addition as a "significant change" designed to address free speech criticism of earlier drafts, which had offered no formal mechanism for users to contest removals.

Who Supports It and Who Opposes It

The 2026 bill has drawn an unusually wide support coalition. Backers confirmed in the bill's May 20 introduction include the Recording Industry Association of America, SAG-AFTRA, AFL-CIO, Google, YouTube, IBM, OpenAI, TikTok, Disney, Universal Music Group, Warner Music Group, Sony Music, Getty Images, the Motion Picture Association, and the American Medical Association, among more than 30 organizations.

SAG-AFTRA President Sean Astin called the vote urgent in a June 8 open letter to the union's members. "Deepfakes can ruin lives," Astin and National Executive Director Duncan Crabtree-Ireland wrote, urging members to sign a congressional letter ahead of the committee meeting. "It doesn't matter if you're a public figure or a high school student being exploited by predators on the internet."

The Electronic Frontier Foundation disagrees sharply. In a June 9 analysis, EFF staff attorney Katharine Trendacosta argued that rather than targeting the actual privacy harms posed by AI-generated replicas, the law would create "another layer of internet censorship" on top of existing legal and voluntary takedown systems. The EFF has urged Congress to reject the bill outright and start over with more targeted legislation.

The Foundation for Individual Rights and Expression has separately called the bill "a real threat to free expression," warning that its broad property-right framework would sweep in First Amendment-protected parody, news criticism, and commentary.

The Entertainment Software Association sent a formal letter to Senators Grassley and Durbin on June 9 raising a different concern. ESA President and CEO Stanley Pierre-Louis wrote that the bill "fails to adequately differentiate between tools and services built specifically to enable the creation of harmful digital replicas, and the potential for third-party abuse of innovative, multi-purpose, and otherwise legitimate tools capable of creating digital replicas." He warned that the bill as currently drafted "creates a level of uncertainty that poses a real threat to existing games and to the future of video game development in the United States."

Bill supporters counter that the bill's carve-outs for parody, satire, news, commentary, biopics, educational works, and research institutions address those concerns, and that the 2026 revision's counter-notification process provides a meaningful backstop against overreach. The RIAA cited polling showing 92% of Americans are concerned about the impact of AI deepfakes on individuals and culture.

Why This Vote Comes Now

The timing of the committee markup reflects both mounting legislative urgency and a specific set of real-world events that have changed the political calculus around deepfake legislation.

Between December 29, 2025, and January 9, 2026, Grok — the AI tool operated by xAI and available to users on X, the platform formerly known as Twitter — generated an estimated 23,000 sexualized images of children, according to a lawsuit filed in Baltimore City Circuit Court. In all, lawsuits allege Grok produced roughly 3 million sexualized images of women over the same period, without meaningful content guardrails and initially without any restriction on access. A class-action case management conference in a related federal lawsuit, Doe 1 et al v. X.AI Corp., is scheduled for June 18, 2026 — the same day as the Senate Judiciary Committee vote — in the Northern District of California.

A UNICEF, ECPAT International, and INTERPOL study published in 2026 found that at least 1.2 million children across 11 countries disclosed having had their images manipulated into sexually explicit deepfakes in the prior year. Separate research estimates that roughly 96 to 98 percent of all deepfake content online is nonconsensual intimate imagery, and that the total volume of deepfake files online grew from approximately 500,000 in 2023 to an estimated 8 million by 2025.

Legal scholar and right-of-publicity expert Professor Jennifer Rothman has cautioned that even with the 2026 revisions, the bill's preemption clause remains legally ambiguous and may be constitutionally vulnerable in certain applications. She has also warned that the bill's interaction with surviving state right-of-publicity and privacy laws could create what she has called an "identity thicket" — layered and potentially conflicting claims over who controls a person's digital replica in a given context.

What Happens After a Committee Vote

A favorable committee vote on June 18 would send the NO FAKES Act and the two courtroom transparency bills to the Senate floor for debate and a full chamber vote. At that stage, lobbying pressure from the video game and digital platform industries is expected to intensify, and the bills' ultimate fate would also depend on House companion legislation and White House positioning.

The White House's National AI Framework has endorsed the NO FAKES Act's goals, providing the bill with administration support that earlier versions lacked. Whether that backing translates into active executive pressure on the Senate floor is a question that the June 18 committee outcome will help clarify.

If the NO FAKES Act ultimately passes and is signed into law, it would be the first federal statute to give every American — not just celebrities — a legally enforceable right to control AI-generated replicas of their voice and face. The notice-and-staydown enforcement infrastructure it would mandate has no precedent in federal law, and the platform compliance obligations it would create have no equivalent in existing practice. How that infrastructure actually gets built, and at what cost, will be determined in the litigation and regulatory interpretation that follows — with no 25 years of DMCA case law to guide it.


Frequently Asked Questions

What does the NO FAKES Act do?

The NO FAKES Act would create a new federal intellectual property right giving every American — celebrity or not — exclusive authority over AI-generated digital replicas of their voice or visual likeness. Anyone who creates or distributes an unauthorized replica could face civil liability. Platforms that knowingly host unauthorized replicas without complying with a notice-and-staydown removal system could face penalties of up to $750,000 per work.

How is the NO FAKES Act different from the DMCA?

The DMCA's Section 512 safe harbor requires platforms to respond promptly to individual takedown notices but does not require them to actively monitor for infringing content. The NO FAKES Act goes further, adding a "staydown" obligation: once a platform receives a valid takedown notice for a synthetic likeness, it must also prevent identical content from reappearing — a requirement that implies fingerprinting and monitoring infrastructure that does not currently exist for AI-generated identity content. That structural difference is what makes the NO FAKES Act significantly more costly for platforms to comply with than existing copyright takedown law.

Who opposes the NO FAKES Act, and why?

The two main opposition camps are digital rights organizations and the video game industry. The Electronic Frontier Foundation argues the bill would create a broad property right in someone's general look, voice, and style that would sweep in First Amendment-protected parody, news, and criticism. The Entertainment Software Association warns that the bill's definition of "digital replica" is broad enough to expose game studios and development tools to liability for entirely fictional characters that happen to resemble a real person, and that bill sponsors have resisted changes to address those concerns.

What is the status of the NO FAKES Act as of June 2026?

The Senate Judiciary Committee is scheduled to vote on S.4591, the NO FAKES Act of 2026, on June 18, 2026. A committee vote in favor would send the bill to the Senate floor for a full chamber vote. Neither the courtroom camera bills nor the NO FAKES Act has yet been enacted. The bill has stalled in committee before; the 2026 version carries its broadest coalition of support to date, including major technology companies that have previously been neutral or opposed.